CHEERS: A Philosophy, Touchstone and a Lifestyle

Article author: Melanie Spencer
Article published at: Dec 1, 2025
Article tag: CHEERS Article tag: dreams Article tag: fine jewelry Article tag: heirloom jewelry Article tag: jewelry Article tag: women Article tag: women in business
Two women with champagne saluting toward the viewer

This is our first holiday season with Maison Mariann and boy has it been a wild ride! Through the chaos, trials and triumphs, we keep reminding ourselves of our “why”: Every piece of jewelry tells a story — a story of joyful wins, memories (happy and bittersweet) and self-expression. A couple of months ago while driving through Louisiana after visiting with our master jewelers, we came up with the acronym CHEERS as a guiding philosophy and we want to share it with you, because it embodies celebrating those of you who wear our creations and the moments that define you and your life.

To us, CHEERS stands for Celebrate, Honor, Empower, Elevate, Remember, Sparkle — this captures the essence of our Maison Mariann celebratory ethos.

Celebrate the victories, both grand and intimate. Whether it’s landing a dream job, marking a milestone, or simply cherishing a quiet moment of joy, celebration is the heartbeat of a fulfilled life. Our modern, minimalist designs are meant to accompany these moments, subtly yet powerfully commemorating your achievements. Jewelry is more than adornment; it is a declaration of self-worth and joy.

Honor the journey that brought you here. Life is a tapestry of experiences, each thread weaving a unique narrative. At Maison Mariann, we honor heritage, memories, personal growth and you — our clients — designing pieces that feel both timeless and contemporary. Wearing a piece from our collection is a way to honor your story, connecting past and present while carrying it forward with elegance.

Empower yourself and others. Jewelry is a form of self-expression, a reminder of the strength, courage and resilience within. Our creations are designed for the modern, self-purchasing woman — those who invest in themselves, champion their ambitions, and lift each other along the way. Empowerment isn’t just about achievement; it’s about embracing your individuality and celebrating it openly.

Elevate every moment. From the simplest daily rituals to landmark celebrations, jewelry has the power to transform the ordinary into the extraordinary. Maison Mariann’s refined, minimalist pieces are crafted to elevate not just your look, but the confidence and poise you carry with you. A single accessory can illuminate your presence, reminding the world — and yoursel f— of your inherent elegance.

Remember what matters. Memories define us, and jewelry becomes a vessel for those cherished experiences. Whether gifting to a loved one or selecting a piece for yourself, Maison Mariann jewelry is designed to capture moments that deserve to be held close. These keepsakes are more than metal and gemstones — they are tangible memories, treasured for a lifetime.

Sparkle in every sense. Life is richer when we allow ourselves to shine. Our collections are designed to reflect your inner light, encouraging you to sparkle with confidence, joy and authenticity. From understated elegance to signature statement pieces, Maison Mariann jewelry is a celebration of your radiance.

At Maison Mariann, CHEERS is more than an acronym — it’s a philosophy, a touchstone, a way of life and a call to honor yourself every day. Celebrate, honor, empower, elevate, remember, and sparkle … because you deserve nothing less than the joy of living beautifully, boldly and authentically.

Cheers! 

Share